I recently took part in a heated debate about the value of startup branding on the popular design-centric discussion community site called Branch. The question was whether spending time on a logo design for an early-stage startup was a valuable use of a designers time. There were lots of designers who supported the idea and many who didn't.
Shortly after the post I had the opportunity to meet with a founder of a young startup. She had recently graduated from Y Combinator and pivoted her company in a new direction. When I asked her about her company the first thing we discussed was the branding and why it was important for them to get that right, immediately. She later went on to explain the process she had undergone, starting from her high level vision all the way down to the design brief was drafted and that she engaged a professional designer to bring that vision to life.
You could argue that she could have diverted the energy and money to other areas of her business however, she knew branding was important and that an identity make it easier to connect with her audience. I applaud founders understand the value of design and branding and invest in it early. There are a couple of notable companies who understood this almost right away, and made design a core part of their business. These companies are well rewarded by their legions of devoted customers and the industry accolades the collect.
So yes, I think branding is important for startups, from day one.comments powered by Disqus